Blue Neon is a strategic marketing consultancy which lives and breathes the ethos that the secret of a brand's success always comes down to its 'value proposition'.

With 20 years experience within the marketing industry behind us, Blue Neon adds value through helping clients create their brand's value proposition using rigorous market analysis, strategic and operational plan development, and ultimately creative concept development.

Specialising, 'though not working exclusively in the healthcare industry, Blue Neon, supports both corporate and agency clients, in either a consultancy or interim capacity.

Here are just some examples of how Blue Neon can help you:

• Strategic Marketing
  • Assessing products and projects for pitch wins or market feasibility
  • Analysing your market, identifying drivers, developing strategy, creating positioning statements and that important 'value proposition'
  • Determining pricing and supply chain strategies, incl. parallel trade
• Operational & Commercial Marketing
  • Comprehensive product launch planning and management of all elements of the mix: Market Access, Advertising, PR, Direct Mail, Sales force
  • Customer targeting programmes including advocacy development, disease awareness and patient education
  • Staff and client conference themes, script writing and presentation planning
• Planning, Budgeting & Metrics
  • Managing the portfolio’s budgetary and planning process, including P&L development
  • Establishing systems and metrics for measuring Key Performance Indicators and Return on Investment, and setting up bespoke tracking tools

"Blue Neon has the rare ability to think analytically, strategically and creatively"

We are in the process of developing an exciting new site so watch this space!

In the meantime, you can get in touch with us in the following ways:

Phone:

07831 136038 (mobile)
01235 831218 (office)

Email:

liz@blueneonconsulting.co.uk

Mail:

Liz Kirk
Blue Neon Consulting
Bankside
Chilton
Oxon
OX11 0RZ

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